Promotion introduction

As this is our 2nd lesson on music videos, we decided to do some research into the promotion of artists. We looked at how we could 'Build Up' a bands name, so that when we come to film our music video and make our digi pack, we are able to promote our band correctly. We discussed points on how to build up a bands name. We thought that these points were essential to building up a bands reputation/image/name -Considering the genre of music an what colours would match it e.g heavy metal- Dark colour schemes -Ensure that the artist is portraying the correct look of the genre e.g. Indie genre, therefor artist must be wearing 'Indie, edgy, cool' outfits We also discussed that it is essential to keep a house style running through out the digi pack and advert so that it is clear they're advertising the same band.