Target Audience Research

Here is the feedback from our target audience. We used an online survey because we were aware that our target audience were more likely to answer a digital version.

The link to our survey is: https://www.surveymonkey.co.uk/r/FDTXF7Z

From this we can see that music videos are extremely important to the success of a song. Therefore, the video needs to entice the audience in order for it to be successful. 

Although, the majority of our responses come from females, we have decided that our video should appeal to both genders. 

Indie and pop were the most popular genres, therefore we have decided to go for an Indie Pop genre for our song and video style.

From this, we have decided to create quite an emotional video which is thought-provoking, with a hidden meaning that will increase the connection between the audience and the video. We feel that a symbolic video like this will encourage the viewer to watch the video more than once. 

From this, we have decided that our video narrative should link to the lyrics of the song. Therefore, we should create a lyric analysis to ensure our story line links with the message of the song.