Advert analysis Vampire Weekend

The image of the city that has been used by Vampire Weekend links to the modern urban feel of indie pop. On our advert we will incorporate an image of a city as not only is this matching our genre it also links to our theme of society and how in a city individuality is lost as you are only one of thousands of people.

They have used a font for their name that they use across all of their media products to create a strong brand and band identity. We will use the same font for our band across our digipak, advert and video.

The record label is at the bottom of the poster in the centre. This appears to be conventional within music adverts and posters similar to this one and we will put our record label in this position on our poster.

The mist and clouds in the image create a mysterious effect suggesting that the city is hidden and not clear to see. This links to our genre and our video and on our poster we will add a sense of mystery by hiding some of the information.