The album's main image shows the lead singer running in the middle of the road. This creates a rebellious tone, which matches the title of the album 'Bad Blood'. The faded effect and dark lighting reflects the genre of the music on the album, which had a negative and dark tone to it. The image is quite thought provoking as it makes the purchaser question what is going on, giving it a mysterious feel.
Also, the same font is used for the album title and the band's name.
The album's back cover is quite simple because its purpose is show the songs. Next to the name of each song, it states the duration of the song in a smaller font. The image correlates the image on the front cover.
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