How do existing posters and digipacks link?
I have gathered 2 different digipacks and adverts from a band and a solo artist of a similar genre to our band to see how they link they posters/adverts and digipacks together. Such as what conventions the carry across and how they create synergy between them. This research will help us on the construction of our advert and digipack as we will know what conventions we should use to link them. This will make them look more professional and realistic.
Here is a digipack and advert from the same artist, for the same album- Divide by Ed Sheeran. You can see the most distinct way that they link is the colour. The bright blue colour is used boldly on both the digipack and advert, straight away you can tell they are both for the same album. The logo of the division sign is again used on the advert and digipack (front and disc) this again shows that it is from the same album straight away. They also to use the same font. We are going to use this as inspiration for our digipack and advert by using conventions such as colours, fonts and logos across both of them.
This digipack and advert is from they band, The Killers and their album 'Day & Age'. Comparing this digipack and advert you see again there are many similarities between the 2. All 3 parts of the digipack use the purple/pink mosaic style background/image which is also used on the advert. This straight away ties the advert and CD cover together as you can immediately see they are both for the same album. The logo is also the same font and style, just a different colour, this is a fundamental convention that should be the same on both. The image is the same on the advert as it is on the front of the CD. The image on the back is of the same style however slightly different. The actual disc is also of the mosaic style using the same colours which creates synergy with the packaging that it is in. From this digipack and advert we are going to use most of the same conventions on both of ours- logo, style and types of imagery. We aren't going to use the exact same images as we ave been told by our teacher that he would prefer 2 different images but the images we use will be of a similar style and will link well.
Here is a digipack and advert from the same artist, for the same album- Divide by Ed Sheeran. You can see the most distinct way that they link is the colour. The bright blue colour is used boldly on both the digipack and advert, straight away you can tell they are both for the same album. The logo of the division sign is again used on the advert and digipack (front and disc) this again shows that it is from the same album straight away. They also to use the same font. We are going to use this as inspiration for our digipack and advert by using conventions such as colours, fonts and logos across both of them. 
This digipack and advert is from they band, The Killers and their album 'Day & Age'. Comparing this digipack and advert you see again there are many similarities between the 2. All 3 parts of the digipack use the purple/pink mosaic style background/image which is also used on the advert. This straight away ties the advert and CD cover together as you can immediately see they are both for the same album. The logo is also the same font and style, just a different colour, this is a fundamental convention that should be the same on both. The image is the same on the advert as it is on the front of the CD. The image on the back is of the same style however slightly different. The actual disc is also of the mosaic style using the same colours which creates synergy with the packaging that it is in. From this digipack and advert we are going to use most of the same conventions on both of ours- logo, style and types of imagery. We aren't going to use the exact same images as we ave been told by our teacher that he would prefer 2 different images but the images we use will be of a similar style and will link well.
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