Audience Research on Digipack colour

In todays lesson we progressed very well with our digipack and advert as we don't have very long until the deadline. As a group, we couldn't deice which shade of blue looked better for the border of the digipack as 2 of us said the lighter shade and 2 of us said the dark shade. In order to decide on a colour we thought the best way to do this was to ask members of our target audience. So here is a video of our target audience saying which one they thought was best. https://youtu.be/ZkNkOQ_wk24 

You can see from the video that 2 out of the 3 people asked said they preferred the darker blue and gave good reasoning behind their choice. The 1 person that said she liked the blue gave the reason that it was her favourite colour. To get the professional and realistic look we don't think this is a good reason to choose the brighter blue. Therefore after this research and a discussion as a group (all of us voting the darker blue) we have decided to go for the darker blue. We are going to try and use this colour across all of our panels so they all link together and create and clear house style, giving it the professional look.