Planning Question 2
How effective is the combination of your main product (video) and ancillary texts (digipak and advert)
The same image, font style and art work has been used on the digipack and advert (show example of...) allowing the audience to make connection between the 2 products.
Overall the combination is effective at marketing our band by making their image thought-provoking.
What symbols and motifs have you used to link your video and ancillary texts?
Mask- in the video we used the mask to represent the way society tries to destroy individuality and how people hide their true identity. We linked this to our digipak and advert by using a silhouette of our singer. This made it harder to tell who he was therefore masking his identity. This attracts an audience as they can relate to this feeling
Light- We named our album 'Luminous' meaning to glow or give off light. We also used images of fairy-lights and a city landscape throughout our ancillary texts which all focused on light. We linked these to our video firstly by using the sunrise at the beginning as it is when the world lights up each day. Also when lighting our band performance we used multicoloured flashing lights which link to the multicoloured fairy-lights on our ancillary texts. As well as this we used blue toned fairylights on our drum in the performance that match the background of the disk in the digipak.
How could the locations used link between texts and how are they effective?
Graffiti- In our video we use a location with a lot of graffiti to emphasize the modern urban feel commonly associated with indie bands. We linked this to our digipak by shooting the band photo in a similarly urban, gritty location.
City- In our video we have a scene where the protagonist looks over the city from the high level bridge making him seem isolated and detached from society. In our digipak and advert we have used shots from a roof of a city to mirror this sense of isolation which is common within the indie genre.
What colours have you used in your texts?
Blue- we used blue tones across our video, digipak and advert to link to our band's name - Indigo Moon. This created a strong house style throughout all three texts and the coolness of the colour links to the real, gritty style of the indie genre.
What fonts have you used?
We used a sans serif font across all three of our texts. This looks simple and modern and is often used in the indie genre. We noticed this as Bastille used a similar font for titles in their videos. We also tried to copy the font we used for our band logo onto the drum skin cover to create a strong identity for the band. By using the same fonts through out all our media products, it allows the audience to establish the strong house style flowing through all the products, so they know they're all linked together, enhancing the concept of band identity. We used the same style font on the opening scene on the music video of the band & song name and through out the ancillary texts to link the products together and keep a consistent theme running through out.
The band look in our products?
In all 3 of our media products, we used the same band, focusing mainly on Adam (our main singer in the band.) In our music video, Adam was always placed central forward and is also placed at the center of our digipack and advert. Only Adam is placed on the advert, as he is the main focus of the band and is the more memorable character, as he is the singer. Adam is also put on the front of the digipack, however on inside of the digipack, there is a photo of the band so the audience can recognize the different band members.
How has camera work combinations been made effective in all 3 media products?
On both the advert and Digi pack we used a silhouette of Adam (The main singer form the band) but changed the shot type so the images weren't the same, as this is not conventional to have the exact same image on both the advert and digi pack. On the digi pack, we chose to have a close up head shot of Adam, so that it was clearer to establish who the silhouette was off. Adam has distinctive hair, therefor the audience would be able to figure out it was him. The music video also had close up's of Adams face, therefor the audience would be able to recognize Adams close up features on the album cover. ***INSERT SHOT OF CLOSE UP ON ADAMS FACE ON THE MUSIC VIDEO AND THE DIGI PACK FRONT COVER***
The advert also uses a shot of Adams silhouette, but instead of the out of focus fairy lights being inside of Adams silhouette like the digi pack, ***INSERT PHOTO OF DIGI PACK AND ADVERT SIDE BY SIDE*** we decided to keep Adam in a grey gradient and add the fairy lights to the background instead, as again think links to the mystery idea within the whole concept of the video and digi pack, and is still similar to the digi pack, but is not the exact same, which is what we were aiming for.
The shots of the fairy lights are one of the main aspects of all 3 media products linking them together. In the video, we used fairy lights on the drum kit **INSERT SHOT OF FAIRY LIGHTS ON DRUM KIT**, on the digi pack we kept to the theme of fairy lights **INSERT DIGIPACK**and used them inside Adams silhouette. We also carried the theme to the advert and added them on top of the out of focus photo of the city, to stick with the theme. This theme allows a house style to be creased within all 3 of our media products, allowing the audience to make clear links between them all.
The close up shots of Adam have been used through out all 3 media products, creating a strong link between them.
Editing
Editing has been used effectively in our media products, with similar techniques running through out them all. in all 3 media products we added fade's. Here is an example of the fade that we created in the mudic video **INSERT FADE IN MUSIC VIDEO**. The fading technique has also been on the advert around the edges, as this gives the illusion of the luminous lighting and adds a mysterious vibe *INSERT ADVERT**.
The same image, font style and art work has been used on the digipack and advert (show example of...) allowing the audience to make connection between the 2 products.
Overall the combination is effective at marketing our band by making their image thought-provoking.
What symbols and motifs have you used to link your video and ancillary texts?
Mask- in the video we used the mask to represent the way society tries to destroy individuality and how people hide their true identity. We linked this to our digipak and advert by using a silhouette of our singer. This made it harder to tell who he was therefore masking his identity. This attracts an audience as they can relate to this feeling
Light- We named our album 'Luminous' meaning to glow or give off light. We also used images of fairy-lights and a city landscape throughout our ancillary texts which all focused on light. We linked these to our video firstly by using the sunrise at the beginning as it is when the world lights up each day. Also when lighting our band performance we used multicoloured flashing lights which link to the multicoloured fairy-lights on our ancillary texts. As well as this we used blue toned fairylights on our drum in the performance that match the background of the disk in the digipak.
How could the locations used link between texts and how are they effective?
Graffiti- In our video we use a location with a lot of graffiti to emphasize the modern urban feel commonly associated with indie bands. We linked this to our digipak by shooting the band photo in a similarly urban, gritty location.
City- In our video we have a scene where the protagonist looks over the city from the high level bridge making him seem isolated and detached from society. In our digipak and advert we have used shots from a roof of a city to mirror this sense of isolation which is common within the indie genre.
What colours have you used in your texts?
Blue- we used blue tones across our video, digipak and advert to link to our band's name - Indigo Moon. This created a strong house style throughout all three texts and the coolness of the colour links to the real, gritty style of the indie genre.
What fonts have you used?
We used a sans serif font across all three of our texts. This looks simple and modern and is often used in the indie genre. We noticed this as Bastille used a similar font for titles in their videos. We also tried to copy the font we used for our band logo onto the drum skin cover to create a strong identity for the band. By using the same fonts through out all our media products, it allows the audience to establish the strong house style flowing through all the products, so they know they're all linked together, enhancing the concept of band identity. We used the same style font on the opening scene on the music video of the band & song name and through out the ancillary texts to link the products together and keep a consistent theme running through out.
The band look in our products?
In all 3 of our media products, we used the same band, focusing mainly on Adam (our main singer in the band.) In our music video, Adam was always placed central forward and is also placed at the center of our digipack and advert. Only Adam is placed on the advert, as he is the main focus of the band and is the more memorable character, as he is the singer. Adam is also put on the front of the digipack, however on inside of the digipack, there is a photo of the band so the audience can recognize the different band members.
How has camera work combinations been made effective in all 3 media products?
On both the advert and Digi pack we used a silhouette of Adam (The main singer form the band) but changed the shot type so the images weren't the same, as this is not conventional to have the exact same image on both the advert and digi pack. On the digi pack, we chose to have a close up head shot of Adam, so that it was clearer to establish who the silhouette was off. Adam has distinctive hair, therefor the audience would be able to figure out it was him. The music video also had close up's of Adams face, therefor the audience would be able to recognize Adams close up features on the album cover. ***INSERT SHOT OF CLOSE UP ON ADAMS FACE ON THE MUSIC VIDEO AND THE DIGI PACK FRONT COVER***
The advert also uses a shot of Adams silhouette, but instead of the out of focus fairy lights being inside of Adams silhouette like the digi pack, ***INSERT PHOTO OF DIGI PACK AND ADVERT SIDE BY SIDE*** we decided to keep Adam in a grey gradient and add the fairy lights to the background instead, as again think links to the mystery idea within the whole concept of the video and digi pack, and is still similar to the digi pack, but is not the exact same, which is what we were aiming for.
The shots of the fairy lights are one of the main aspects of all 3 media products linking them together. In the video, we used fairy lights on the drum kit **INSERT SHOT OF FAIRY LIGHTS ON DRUM KIT**, on the digi pack we kept to the theme of fairy lights **INSERT DIGIPACK**and used them inside Adams silhouette. We also carried the theme to the advert and added them on top of the out of focus photo of the city, to stick with the theme. This theme allows a house style to be creased within all 3 of our media products, allowing the audience to make clear links between them all.
The close up shots of Adam have been used through out all 3 media products, creating a strong link between them.
Editing
Editing has been used effectively in our media products, with similar techniques running through out them all. in all 3 media products we added fade's. Here is an example of the fade that we created in the mudic video **INSERT FADE IN MUSIC VIDEO**. The fading technique has also been on the advert around the edges, as this gives the illusion of the luminous lighting and adds a mysterious vibe *INSERT ADVERT**.
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